Halves

EST. MMXXVI · 375 ML

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A wine club for one

Good wine.
The amount you meant to open.

Twelve 375 ml bottles, chosen by you from each season’s drop. Shipped to your door — anywhere direct wine shipping is allowed.

No subscription No join fee 21+ only

01 / The idea

A bottle is too much.
A glass is too little.

The half sits in the useful middle: enough to make dinner feel like dinner, small enough to finish while the wine is still itself.

In Paris, Rome, or Madrid, the half-bottle is unremarkable — the same producer and vintage, simply scaled to one evening. In the United States it nearly vanished, because the supply chain finds it inconvenient.

Halves does the inconvenient part. We assemble each drop, consolidate every order into one shipment, and let you build a case while the window is open. Better range for you; a viable run for the cellar.

375mlone half bottle
2½generous glasses
12bottles to a case
$0charged to join

02 / The drop

What is a drop?

A drop is a limited-time offer — four wines, chosen as a table, open for seven days. You build your case of twelve from the four; we consolidate every order into one shipment. When the window closes, the pallet moves and your case is on its way.

Then we start planning the next one. There will be many drops — each a new table of wines, each yours to arrange.

  1. Day 0

    The list gets first look

    The four wines, tasting notes, and exact timing arrive by email.

  2. Days 0–7

    You build twelve

    Any split across the four wines while the window is open.

  3. Day 7

    The drop closes

    Once we have enough participation confirmed.

  4. A few weeks later

    Your case arrives

    Tracked, age-verified delivery. No recurring charge, no automatic case.

Do the math

The 750ml mismatch.

A bottle holds five glasses. Your evenings don’t come in fives. Set the dials to how you actually drink — we’ll show what the mismatch costs.

$842 lost to the mismatch, per year
47 bottles poured out per year
78 bottles opened per year

Open exactly what you drink — join the list

A 750ml bottle holds five 5oz glasses; a half holds two and a half. Halves are benchmarked to cost no more than half the 750, so the per-glass price holds — the savings are wine you stop losing to the mismatch. Figures are illustrative.

This is not a subscription. You see the wines, the total, and the timing before choosing a case — skip any drop that doesn’t tempt you.

03 / The promise

Half the bottle.
Never more than half the price.

We benchmark every half against the same wine in 750 ml. If a 375 costs more than half the full bottle, it doesn’t make the case. You’ll always see the final total before you buy — no surprises, no fine print.

Benchmarked, every drop

04 / Who it’s for

For the drinkers of one.

i.

The table of one

A properly set table, even for one. Tuesday is an occasion.

ii.

The asymmetric couple

One wants red, one wants white. Now nobody compromises.

iii.

The weeknight curious

Four wines, twelve halves, zero second-night regret.

Drinking alone has a reputation problem. It shouldn’t.

05 / The list

Get the first look.

Join the list for the drop announcements — the wines, the notes, the exact window. Joining is free; buying is always your choice.

21+ only. Ships anywhere direct-to-consumer alcohol shipment is allowed.