A wine club for one.
The only American wine club built entirely around the half‑bottle. Twelve 375 ml halves a case, sourced direct from European cellars and a handful of US producers who still take the format seriously.
In Europe, the half-bottle is unremarkable. Walk into any wine shop in Paris, Rome, or Madrid and you’ll find 375 ml bottles on the shelf alongside the 750s — same producer, same vintage, sometimes the same wine, simply scaled to one. It’s a format that accepts a basic truth: most evenings call for a glass or two, not the whole bottle.
In the United States, halves are nearly impossible to find. Distributors won’t carry them. Retailers won’t stock them. The format doesn’t turn on a shelf, so the supply chain refuses to bother. The wines that actually exist as halves — classified Bordeaux, real Burgundy, Loire Sauvignon, Champagne — sit in European cellars, untouched by the American market.
Halves changes that. We import directly from European producers who bottle 375s as a deliberate format, not an afterthought. We add a curated selection from the few US wineries that still take the half seriously. And we deliver twelve at a time, by the case, to your door.
We’re the only American wine club — and the only online destination — built entirely around the half-bottle. Not as a gimmick. Not as a sub-category. As the whole product.
Why? Because a half is the perfect amount. Two and a half generous glasses. One evening’s drinking, opened and finished fresh. No stopper-and-pray, no wine pump, no half-empty bottle judging you from the counter on Wednesday morning.
Drinking alone has a reputation problem.
It shouldn’t.
Halves is the wine club for people whose bottle math doesn’t add up. The single. The widowed. The partnered with a non-drinker, a pregnant spouse, a teetotaller, a recovering one. The traveler home alone on a Tuesday. Anyone who wants good wine in the right amount.
You don’t need permission to open a real bottle on a Wednesday. A half lets you drink Barolo on a weeknight without committing to finishing Barolo on a weeknight.
One drinker, one not. One white-only, one red-only. A half lets each person have their own wine, their own evening, without negotiating the bottle.
Twelve halves, twelve different wines. The same money buys you six bottles or a year of Tuesday nights, each one different from the last. Variety is the whole point.
Pouilly-Fumé
Loire · FR
Cabernet Sauvignon
Napa · US
Pinot Noir
Sonoma · US
Pinot Noir
California · US
Cabernet Sauvignon
Paso Robles · US
Sauternes
Bordeaux · FR
The Table for everyday halves. The Reserve for serious bottles. Or mix.
From Bordeaux, Burgundy, Napa, Sonoma, the Loire — wherever the half is taken seriously.
A single foldable tasting card. No preachy booklet. Cancel any time.
$200 · ~$17 per half
Honest producers, approachable grapes, the case you drink without thinking. Loire Chenin, Beaujolais cru, Valpolicella, Sancerre, Albariño.
$480 · ~$40 per half
Real Burgundy, classified Bordeaux, Barolo, named-vineyard Riesling. The case you plan a Tuesday around.
“Built for one. Scales to two. Open a bottle on a Tuesday and don’t apologize for it.”
— The Halves Manifesto, Article I
First 500 members get the inaugural case at founder pricing and an extra half on us. No spam, ever.
Two and a half glasses. No more. No less.